Press & Corporate News
Mai 23st 2018 | licensing.org
emoji® – the iconic brand
The luxury of the brand is that there are simply no limits when it comes down to expressing emotions and to share feelings. With the emoji® brand, our licensees experience an emotional and social connection with their consumers which is so valuable in today’s marketplace. Our brand enables companies to address their customers in the most powerful and understandable way.
The enduring brand evolution and the endless design options deliver boundless potential to the industry. Most brands have limited target audiences whereas the emoji® brand is a unisex brand that targets kids, teenagers and adults – a true global brand.
May 24th 2018 | License Global
Emoji Scores a Sweet Deal with Ferrero
The Emoji Company has partnered with Ferrero to launch a collection of Kinder Joy confectionery treats featuring collectible Emoji toy figurines. Bavaria Media, The Emoji Company’s agent, brokered the deal.
Under the terms of the partnership, Kinder Joy treats will include 48 different collectible and functional Emoji figurines. The partnership will also be supported by an extensive online and offline marketing campaign including TV advertisements and augmented reality features in the “Magic Kinder” app.
May 23th 2018 | License Global
LIMA NAMES 2018 INTERNATIONAL LICENSING AWARDS WINNERS
The International Licensing Industry Merchandisers’ Association held its annual awards ceremony Tuesday night, with Spirit Halloween taking the top honor of Retailer of the Year for its “Stranger Things” program and Amazon walking away with top Digital Product honors for its “Sesame Street” Alexa Skill.
May 21th 2018 | License Global
Emoji Pairs with the U.K.’s Chessington Resort
The Emoji company and Chessington World of Adventures in the U.K. have teamed up to launch a six-week campaign featuring souvenirs, activations and more this July. Bravado, Emoji’s U.K. licensing agent, brokered the deal.
Launching in mid-July, the new campaign will highlight the Emoji brand across daily giveaways, exclusive souvenirs and a special trail. Additionally, several fan-favorite icons will be available for meet-and-greet opportunities around the park.
Mai 20th 2018 | License Global
Emoji Inspires Italian Meat Company
EUROPE–The Emoji Company has partnered with Grandi Salumifici Italiani, a maker of deli meats and fresh ready meals, to feature Emoji-branded packaging on the company’s Casa Modena-branded Teneroni.
Mai 1st 2018 | License Global
Kipling Styles New Emoji Gear
The Emoji Company and Kipling APAC have teamed up to launch a new handbag and accessories collection, called the Kipling x Emoji Asia Exclusive collection.
April 26th 2018 | License Global
Emoji Talks Brand Value, Competition & More
Marco Hüsges, chief executive officer and founder, The Emoji Company, discusses his vision of longevity for the official Emoji brand, as well as brand building, brand values and competition.
April 24th 2018 | buggreport
Bottled Water Deal for emoji® brand!
The emoji® Company has signed a Licensing Agreement with Nestlé Waters M&T. Universal Music Spain has brokered a deal for the emoji® brand with Nestlé Waters M&T.
The leading bottled water manufacturer, Nestlé Waters, has come to an agreement to develop branded emoji® bottles to target and reinforce the kids segment. The deal conveys the iconic emoji® icons in shaped 33cl Nestlé® Aquarel® & Pure® Life bottles which will be released in different European territories and Canada during 2018.
April. 18th 2018 | nestle.co.uk
New emoji inspired bottles from Nestlé Waters
Nestlé Waters UK is introducing new emoji bottles to its Nestlé Pure Life portfolio, to inspire children to drink more water. The launch follows the success of Nestlé Pure Life Super Hero bottles, which hit the market in 2016, and is the first set of limited edition bottles the brand will be launching throughout the year, to appeal to family shoppers.
April. 17th 2018 | Tag24.de
Schüler gestalten KVB-Bus für ein besseres Miteinander
Köln – Die Sieger des Wettbewerbs "SchülerInnen gestalten einen Bus" aus Köln-Porz präsentierten am Dienstag in Köln-Braunsfeld stolz das Fahrzeug im Design nach ihren Ideen.
April 9th 2018 | Licensing.biz
Emoji Company continues counterfeiter crackdown with latest court decision
“We are constantly taking action against infringers to protect our brand – since emoji is the official badge of origin and quality and a guarantee of consistency for the final consumer.”
April. 5th 2018 | Licensing.biz
Emoji grows across the US as Global Merchandising secures a slate of 42 new deals
New deals for the growing IP span the likes of apparel, backpacks, accessories, back to school products, junior cosmetics, sleepwear, party goods and more.
Mar. 28th 2018 | Licensing.biz
LIMA announces 2018 Licensing International Awards nominees
Winners will be announced at the LIMA Awards Ceremony on Tuesday, May 22nd, during Licensing Expo in Las Vegas.
Mar. 16th 2018 | The Bugg Report
The Emoji Company Interview with Marco Hüsges & Alan Schauder
As we move well into the new year, and with the licensing industry ever-changing, we had the chance to sit down with Marco Hüsges from the emoji company to talk about his plans for his business both globally and in Australia.
Mar. 13th 2018 | licensemag.com
Bravado Tallies emoji® Licensees
Licensing partners include Gemma International, Edward Crutchley, Ravensburger and more.
EUROPE – Since joining forces with The Emoji Company in January 2017, Bravado has signed on 23 licensees and activated a variety of major retail campaigns around the brand.
Mar. 12 2018 | licensingsource.net
emoji® brand reaches 35 licensees in the UK
Bravado continues to grow brand in the territory, signing 23 licensees in 2017. Bravado is continuing to grow the emoji brand in the UK, with the licensee count now reaching 35. The company became the agent in the UK and Nordics for emoji in January 2017.
Mar. 7th 2018 | Licensemag.com
emoji® Extends Presence in Canada
The emoticon brand has secured partners for apparel, accessories, baby and more in the Great White North.
NORTH AMERICA–The emoji® Company has added a host of new partners that will further expand its consumer products program in Canada.
Mar. 5th 2018 | License Global
Nestlé’s Freskas to Highlight emoji®
The co-branded promotional product will be available throughout Mexico this April.
NORTH AMERICA–The emoji® Company has teamed up with Nestlé once again to create a new range of branded Freskas chocolate.
Feb. 27th 2018 | License Global
Emoji Kicks Off 2018 Strong
The Emoji Company is gearing up for 2018 with new licensees and promotional activity.
While The Emoji Company posted an impressive 2017 with a robust assortment of merchandise, agency appointments and more, the emoticon brand is gearing up for another successful year with new licensees and promotional activity worldwide.
Feb. 16th 2018 | licensemag.com
Emoji Partners with Zak Designs
The new line of drinkware, lunchware and more will be targeted toward kids, tweens and Millennials.
EUROPE–The Emoji Company, in partnership with Bravado, has partnered with Zak Designs for an assortment of products featuring its well-known icons.
Feb. 15th 2018 | licensing.biz
Emoji's Marco Huesges: 'Think of licensing as music and you'll see potential everywhere'
Having signed more than 240 partnerships in 2017, Emoji founder Marco Huesges is one busy fella. Licensing.biz caught five minutes with the CEO to discuss the latest developments for the Emoji brand.
Feb. 9th 2018 | elempresario.mx
Emoji® es la tercera marca más influyente en el mundo
La fiebre por querer expresarse de una forma divertida a través de emoticones como un chango risueño o una cara enamorada, generan que al día se utilizan en promedio seis millones de iconos al día.
Feb. 5th 2018 | toynews-online.biz
Emoji® teams with Zimpli Kids for new emoji themed bath and creative ranges
In a deal secured by Bravado, Zimpli Kids will now introduce a unique collection of products with five new SKUs.
Jan. 30th 2018 | licensing.biz
The Emoji Company eyes 'substantial growth in the Nordics' with Bulls Licensing partnership
“Our new partnership with Bulls Licensing will guarantee a wide coverage for our brand throughout the Nordics,” said Marco Husges, CEO of the emoji company.
Jan. 9th 2018 | licensing.biz
Emoji hits the catwalk with Edward Crutchley fashion deal
The emoji company is the owner and licensor of the registered emoji trademark and more than 7,000 icons, patterns and stickers that are central to communication today.
Hamburg, February, 7th 2017
The emoji company secures the rights for the domain www.emoji.com
It can be clearly called a clever marketing move. The emoji company, owner of the registered emoji® trademark and thousands of by copyright protected icons has secured an agreement for the domain www.emoji.com.
“This agreement underscores our consequent brand strategy and our effortless support to increase the awareness of the official emoji® brand in the market”, says Marco Huesges, CEO and Founder of the emoji company. “The domain will surely play a major role in our advertisement and online strategy for the future” adds Huesges.
Under www.emoji.com everyone can now access the companies B2B website, gather all relevant information and browse through the emoji companies extensive catalogue of icons available for cross category licensing.
The site also links to the official emoji® online store which the emoji company operates together with Universal Music.
Huesges also revealed the emoji companies new motto for the year 2017: "we are emoji®“.
Hamburg, January 31st 2017
emoji company announces Aquisition of Rights
The emoji company GmbH announced today that they purchased SABAN BRANDS trademark “emojiville” including all related assets and domain rights.
The emoji company, owner of the registered emoji ® trademark and owner of more than 450 trademarks globally has more than 230 active relationships with reputable license partners from all over the world and is primarily focusing on merchandising, promotions and loyalty programs while noumerous global corporations are using the emoji companies‘ icons and characters for their TV commercials as well as for general advertisement campaigns.
Just a week ago the emoji company announced its licensing agreement with Sony Pictures Animation (SPA) which allows Sony Pictures Animation (SPA) to use the term “emoji” in connection with SPA’s worldwide merchandising program for SPA's upcoming comedy feature The Emoji Movie, coming to theaters August 11th, 2017.
"The acquisition of the “emojiville”-trademarks was a logical step for us to strengthen and extend our global brand strategy” says Marco Huesges, CEO of the emoji company, and adds: „Based on our various trademarks and IP´s we are proactively developing new brand concepts to address different target audiences and to support our global partners with fresh and powerful marketing concepts”.
emoji company exhibits at BLE in London
Asiana Licensing Inc. signs emoji brand for South Korea
Brands Club signs emoji brand for Chile & Peru
emoji company opens Online Store in collaboration with Universal Music
emoji company exhibits at Licensing Expo in Vegas
Universal Music signs emoji brand for France, Turkey and Russia
Black White Orangesigns emoji brand for India
August 2013 - March 2015
Brand Strategyand Content Development
Bavaria Sonor Licensing signs emoji brand as lead agency
emoji® is presented at the „Tag der Lizenzen“ in Cologne, Germany
emoji company exhibits at The Licensing Show in Las Vegas
Haven Licensing signs emoji brand for Australia and New Zealand
Exim Group signs emoji brand for Latin America
Universal Music signs emoji brand for Spain and Portugal
Studio Licensing signs emoji brand for Canada
Global Merchandising Services signs emoji brand for UK / Ireland
Nordic Licensing signs emoji brand for Scandinavia
Global Merchandising Services signs emoji brand for the U.S.
emoji company exhibits at BLE in London 2015
Medialink signs emoji brand for China, Hongkong and South East Asia
Oct. 6th 2017 | dasspielzeug.de
Das sind die „Lima Awards“-Nominierten
Seit 2001 werden die „Lima Awards Germany“ vergeben. Nun stehen die Anwärter für die Trophäen, die am 7. November auf dem Licensing Market verliehen werden, fest.
Oct. 1st 2017 | licensemag.com
The Emoji Company: Writing a New Language
The Emoji Company secured its first license in mid-2015 and now boasts more than 350 active licensees and unfettered growth around the world.
Aug 07th 2017 | licensing.biz
The emoji company is expanding its global agent network, following a deal with two new partners.
‘Both ELC and Clap Licensing & Promotions are industry experts and have a long-lasting expertise in managing well-known properties,’ says the emoji company’s Marco Huesges.
May 23th 2017 | Buggreport.com.au
We Interview Marco Hüsges | CEO & Founder of The Emoji Company
We have watched the evolution of the official emoji® brand over recent years. Marco Hüsges (CEO/Founder) has worked extremely hard to secure coverage for his brand around the world and in our view deserves his success.
May 18th 2017 | forbes.com.mx
Los emojis salen de la pantalla y crean un negocio millonario
Empresas de consumo “contratan” caritas amarillas y changuitos, que WhatsApp ha popularizado. La más feliz es su creadora: emoji The Iconic Brand.
Jan 31th 2017 | Buggreport
Emoji Company Announces Acquisition of Rights
The emoji company GmbH announced today that they purchased SABAN BRANDS trademark “emojiville” including all related assets and domain rights.
Hamburg, January 30th 2017
Bravado UK named exclusive licensing and merch partner for emoji company
The new partnership will cover the UK, ROI, Denmark, Sweden, Norway and Finland and will see Bravado manage retail and licensing, online distribution, partnerships and collaborations. Both parties will offer their unique sets of icons and characters and target different markets.
Hamburg, January 17th 2017
emoji company GmbH announces agreement with Sony Pictures Animation on The Emoji Movie
Hamburg, Germany - emoji company GmbH and Sony Pictures Animation (SPA) today announced that they have entered into a licensing agreement with regard to emoji company’s registered emoji® trademark. The agreement covers the use of the term “emoji” in connection with SPA’s worldwide merchandising program for SPA's upcoming comedy feature The Emoji Movie, coming to theatres August 11th, 2017.
Both parties will offer their unique sets of icons and characters and target different markets.
"We are happy to enter into this agreement with Sony Pictures," says Marco Huesges, CEO of the emoji company. "There will be no confusion in the marketplace since SPA’s products will be from their original and proprietary The Emoji Movie motion picture content while the emoji company is offering its own developed icons with the classic look & feel known from the Unicode.”