Press & Corporate News

Mai 23st 2018 |



emoji® – the iconic brand

The luxury of the brand is that there are simply no limits when it comes down to expressing emotions and to share feelings. With the emoji® brand, our licensees experience an emotional and social connection with their consumers which is so valuable in today’s marketplace. Our brand enables companies to address their customers in the most powerful and understandable way.

The enduring brand evolution and the endless design options deliver boundless potential to the industry. Most brands have limited target audiences whereas the emoji® brand is a unisex brand that targets kids, teenagers and adults – a true global brand.

> Source

May 24th 2018 | License Global



Emoji Scores a Sweet Deal with Ferrero

The Emoji Company has partnered with Ferrero to launch a collection of Kinder Joy confectionery treats featuring collectible Emoji toy figurines. Bavaria Media, The Emoji Company’s agent, brokered the deal.

Under the terms of the partnership, Kinder Joy treats will include 48 different collectible and functional Emoji figurines. The partnership will also be supported by an extensive online and offline marketing campaign including TV advertisements and augmented reality features in the “Magic Kinder” app.

> Source

May 23th 2018 | License Global




The International Licensing Industry Merchandisers’ Association held its annual awards ceremony Tuesday night, with Spirit Halloween taking the top honor of Retailer of the Year for its “Stranger Things” program and Amazon walking away with top Digital Product honors for its “Sesame Street” Alexa Skill.

> Source

May 21th 2018 | License Global



Emoji Pairs with the U.K.’s Chessington Resort

The Emoji company and Chessington World of Adventures in the U.K. have teamed up to launch a six-week campaign featuring souvenirs, activations and more this July. Bravado, Emoji’s U.K. licensing agent, brokered the deal.

Launching in mid-July, the new campaign will highlight the Emoji brand across daily giveaways, exclusive souvenirs and a special trail. Additionally, several fan-favorite icons will be available for meet-and-greet opportunities around the park.


> Source

Mai 20th 2018 | License Global



Emoji Inspires Italian Meat Company

EUROPE–The Emoji Company has partnered with Grandi Salumifici Italiani, a maker of deli meats and fresh ready meals, to feature Emoji-branded packaging on the company’s Casa Modena-branded Teneroni.

> Source

Mai 1st 2018 | License Global



Kipling Styles New Emoji Gear

The Emoji Company and Kipling APAC have teamed up to launch a new handbag and accessories collection, called the Kipling x Emoji Asia Exclusive collection.

> Source

April 26th 2018 | License Global



Emoji Talks Brand Value, Competition & More

Marco Hüsges, chief executive officer and founder, The Emoji Company, discusses his vision of longevity for the official Emoji brand, as well as brand building, brand values and competition.

> Source

April 24th 2018 | buggreport



Bottled Water Deal for emoji® brand!

The emoji® Company has signed a Licensing Agreement with Nestlé Waters M&T. Universal Music Spain has brokered a deal for the emoji® brand with Nestlé Waters M&T.

The leading bottled water manufacturer, Nestlé Waters, has come to an agreement to develop branded emoji® bottles to target and reinforce the kids segment. The deal conveys the iconic emoji® icons in shaped 33cl Nestlé® Aquarel® & Pure® Life bottles which will be released in different European territories and Canada during 2018.

> Source

April. 18th 2018 |



New emoji inspired bottles from Nestlé Waters

Nestlé Waters UK is introducing new emoji bottles to its Nestlé Pure Life portfolio, to inspire children to drink more water. The launch follows the success of Nestlé Pure Life Super Hero bottles, which hit the market in 2016, and is the first set of limited edition bottles the brand will be launching throughout the year, to appeal to family shoppers.

> Source

April. 17th 2018 |



Schüler gestalten KVB-Bus für ein besseres Miteinander

Köln – Die Sieger des Wettbewerbs "SchülerInnen gestalten einen Bus" aus Köln-Porz präsentierten am Dienstag in Köln-Braunsfeld stolz das Fahrzeug im Design nach ihren Ideen.

> Source

April 9th 2018 |



Emoji Company continues counterfeiter crackdown with latest court decision

“We are constantly taking action against infringers to protect our brand – since emoji is the official badge of origin and quality and a guarantee of consistency for the final consumer.”

> Source

April. 5th 2018 |



Emoji grows across the US as Global Merchandising secures a slate of 42 new deals

New deals for the growing IP span the likes of apparel, backpacks, accessories, back to school products, junior cosmetics, sleepwear, party goods and more.

> Source

emoji® Marco Huesges

Mar. 28th 2018 |



LIMA announces 2018 Licensing International Awards nominees

Winners will be announced at the LIMA Awards Ceremony on Tuesday, May 22nd, during Licensing Expo in Las Vegas.

> Source

Mar. 16th 2018 | The Bugg Report



The Emoji Company Interview with Marco Hüsges & Alan Schauder

As we move well into the new year, and with the licensing industry ever-changing, we had the chance to sit down with Marco Hüsges from the emoji company to talk about his plans for his business both globally and in Australia.

> Source

Mar. 13th 2018 |



Bravado Tallies emoji® Licensees

Licensing partners include Gemma International, Edward Crutchley, Ravensburger and more.

EUROPE – Since joining forces with The Emoji Company in January 2017, Bravado has signed on 23 licensees and activated a variety of major retail campaigns around the brand.

> Source

Mar. 12 2018 |



emoji® brand reaches 35 licensees in the UK

Bravado continues to grow brand in the territory, signing 23 licensees in 2017. Bravado is continuing to grow the emoji brand in the UK, with the licensee count now reaching 35. The company became the agent in the UK and Nordics for emoji in January 2017.

> Source

Mar. 7th 2018 |



emoji® Extends Presence in Canada

The emoticon brand has secured partners for apparel, accessories, baby and more in the Great White North.

NORTH AMERICA–The emoji® Company has added a host of new partners that will further expand its consumer products program in Canada.

> Source

Mar. 5th 2018 | License Global



Nestlé’s Freskas to Highlight emoji®

The co-branded promotional product will be available throughout Mexico this April.

NORTH AMERICA–The emoji® Company has teamed up with Nestlé once again to create a new range of branded Freskas chocolate.

> Source

Feb. 27th 2018 | License Global



Emoji Binds Notebook Deal in LatAm

A new range of branded notebooks and gadgets will be available from Scribe.

> Source

Feb. 27th 2018 | License Global



Emoji Kicks Off 2018 Strong

The Emoji Company is gearing up for 2018 with new licensees and promotional activity.

While The Emoji Company posted an impressive 2017 with a robust assortment of merchandise, agency appointments and more, the emoticon brand is gearing up for another successful year with new licensees and promotional activity worldwide.

> Source

Feb. 16th 2018 |



Emoji Partners with Zak Designs

The new line of drinkware, lunchware and more will be targeted toward kids, tweens and Millennials.

EUROPE–The Emoji Company, in partnership with Bravado, has partnered with Zak Designs for an assortment of products featuring its well-known icons.

> Source

Feb. 15th 2018 |



Emoji's Marco Huesges: 'Think of licensing as music and you'll see potential everywhere'

Having signed more than 240 partnerships in 2017, Emoji founder Marco Huesges is one busy fella. caught five minutes with the CEO to discuss the latest developments for the Emoji brand.

> Source

Feb. 9th 2018 |



Emoji® es la tercera marca más influyente en el mundo

La fiebre por querer expresarse de una forma divertida a través de emoticones como un chango risueño o una cara enamorada, generan que al día se utilizan en promedio seis millones de iconos al día.

> Source

Feb. 6th 2018 |



Emoji® Makes a Splash with Zimpli Kids

Bravado has brokered a deal for emoji®-branded bath and confectionery goods.

> Source

Feb. 5th 2018 |



Emoji® teams with Zimpli Kids for new emoji themed bath and creative ranges

In a deal secured by Bravado, Zimpli Kids will now introduce a unique collection of products with five new SKUs.


> Source

Jan. 31th 2018 |



Emoji Wraps Up Nordic Agent, Baby Mink

Bulls Licensing will enhance the Emoji Brand’s presence in Northern Europe.

> Source

Jan. 30th 2018 |



The Emoji Company eyes 'substantial growth in the Nordics' with Bulls Licensing partnership

“Our new partnership with Bulls Licensing will guarantee a wide coverage for our brand throughout the Nordics,” said Marco Husges, CEO of the emoji company.

> Source

Jan. 9th 2018 |



Emoji hits the catwalk with Edward Crutchley fashion deal

The emoji company is the owner and licensor of the registered emoji trademark and more than 7,000 icons, patterns and stickers that are central to communication today.

> Source

Hamburg, February, 7th 2017

The emoji company secures the rights for the domain

It can be clearly called a clever marketing move. The emoji company, owner of the registered emoji® trademark and thousands of by copyright protected icons has secured an agreement for the domain

“This agreement underscores our consequent brand strategy and our effortless support to increase the awareness of the official emoji® brand in the market”, says Marco Huesges, CEO and Founder of the emoji company. “The domain will surely play a major role in our advertisement and online strategy for the future” adds Huesges.

Under everyone can now access the companies B2B website, gather all relevant information and browse through the emoji companies extensive catalogue of icons available for cross category licensing.

The site also links to the official emoji®  online store which the emoji company operates together with Universal Music.

Huesges also revealed the emoji companies new motto for the year 2017: "we are emoji®“.

Hamburg, January 31st 2017

emoji company announces Aquisition of Rights

The emoji company GmbH announced  today that they purchased SABAN BRANDS trademark “emojiville” including all related assets and domain rights.

The emoji company, owner of the registered emoji ® trademark and owner of more than 450 trademarks globally has more than 230 active relationships with reputable license partners from all over the world and is primarily focusing on merchandising, promotions and loyalty programs while noumerous global corporations are using the emoji companies‘ icons and characters for their TV commercials as well as for general advertisement campaigns.

Just a week ago the emoji company announced its licensing agreement with Sony Pictures Animation (SPA) which allows Sony Pictures Animation (SPA) to use the term “emoji”  in connection with SPA’s worldwide merchandising program for SPA's upcoming comedy feature The Emoji Movie, coming to theaters August 11th, 2017.

"The acquisition of the “emojiville”-trademarks was a logical step for us to strengthen and extend our global brand strategy” says Marco Huesges, CEO of the emoji company, and adds: „Based on our various trademarks and IP´s we are proactively developing new brand concepts to address different target audiences and to support our global partners with fresh and powerful marketing concepts”.

October 2016

emoji company exhibits at BLE in London


July 2016

Asiana Licensing Inc. signs emoji brand for South Korea

July 2016

Brands Club signs emoji brand for Chile & Peru

June 2016

emoji company opens Online Store in collaboration with Universal Music

June 2016

emoji company exhibits at Licensing Expo in Vegas

January 2016

Universal Music signs emoji brand for France, Turkey and Russia

November 2015

Black White Orangesigns emoji brand for India

August 2013 - March 2015

Brand Strategyand Content Development

March 2015

Bavaria Sonor Licensing signs emoji brand as lead agency

April 2015

emoji® is presented at the „Tag der Lizenzen“ in Cologne, Germany

June 2015

emoji company exhibits at The Licensing Show in Las Vegas

June 2015

Haven Licensing signs emoji brand for Australia and New Zealand

June 2015

Exim Group signs emoji brand for Latin America

July 2015

Universal Music signs emoji brand for Spain and Portugal

August 2015

Studio Licensing signs emoji brand for Canada

September 2015

Global Merchandising Services signs emoji brand for UK / Ireland

September 2015

Nordic Licensing signs emoji brand for Scandinavia

October 2015

Global Merchandising Services signs emoji brand for the U.S.

October 2015

emoji company exhibits at BLE in London 2015

November 2015

Medialink signs emoji brand for China, Hongkong and South East Asia

Nov. 28th 2017 | License Global

Emoji Teams for Accessories Range

Lazerbuilt is on board to feature the popular emoticons on a host of products in the U.K.

> Source

Oct. 15th 2017 |

The emoji Company grows European licensing roster with J&M Brands

> Source

emoji® Marco Huesges

Oct. 10th 2017 | The buggreport

We Interview Marco Hüsges | CEO & Founder of The Emoji Company at Brand Licensing Europe 2017

> Source

Oct. 6th 2017 |

Das sind die „Lima Awards“-Nominierten

Seit 2001 werden die „Lima Awards Germany“ vergeben. Nun stehen die Anwärter für die Trophäen, die am 7. November auf dem Licensing Market verliehen werden, fest.

> Source

Oct. 1st 2017 |

The Emoji Company: Writing a New Language

The Emoji Company secured its first license in mid-2015 and now boasts more than 350 active licensees and unfettered growth around the world.

> Source

Aug 14th 2017 |

Now Selfridges links with emoji Company

Department store launches custom back to school personalisation suite in London outlet.

> Source

Aug 07th 2017 |

The emoji company is expanding its global agent network, following a deal with two new partners.

‘Both ELC and Clap Licensing & Promotions are industry experts and have a long-lasting expertise in managing well-known properties,’ says the emoji company’s Marco Huesges.

> Source

July 26th 2017 |


Property shortlist confirmed for The Licensing Awards

> Source

May 23th 2017 |


We Interview Marco Hüsges | CEO & Founder of The Emoji Company

> Source

May 18th 2017 |


Los emojis salen de la pantalla y crean un negocio millonario

> Source

May 15th 2017 |



The world described by emoji

> Source

emoji® Marco Huesges

May 1st 2017 | License Global

Emoji Around the World

Emoji continues to shine following the acqusition of Emojiville, the launch of and more.

> Source

Apr 24th 2017 |

Actualidad año 2016

> Source

Apr 10th 2017 | El siglo de torreón

Plasma en emojis
las emociones de la vida

> Source

Mar 9th 2017 | The Bugg Report

emoji Company signs
new partnerships in Russia,
India and in the Middle East

> Source

Mar 8th 2017 | License Global

Emoji Appoints Three Agents

Pullmann Licensing, Black White Orange and 20too Licensing will represent the emoticon brand across multiple territories worldwide.

> Source

Mar 2nd 2017 | Blick

Coop lässt die Emojis los!

BASEL - Am Montag startet Coop eine neue Sammelaktion. In diesem Jahr verteilt die Detailhändlerin Emojis.

> Source

Feb 7th 2017 | Buggreport

The Emoji Company Secures Rights for New Domain

The emoji company secures the rights for the domain It can be clearly called a clever marketing move.

> Source

Feb 7th 2017 | License Global

Emoji Secures Website Domain

The Emoji Company has secured the rights for the website domain

> Source

Jan 31th 2017 | Buggreport

Emoji Company Announces Acquisition of Rights

The emoji company GmbH announced today that they purchased SABAN BRANDS trademark “emojiville” including all related assets and domain rights.

> Source

Jan 31th 2017 | License Global

Emoji Buys Emojiville Trademark, Adds Agent

Bravado has signed on to represent the emoticon brand, and its new trademark, in the U.K., Ireland and beyond.

> Source

Hamburg, January 30th 2017

Bravado UK named exclusive licensing and merch partner for emoji company

The new partnership will cover the UK, ROI, Denmark, Sweden, Norway and Finland and will see Bravado manage retail and licensing, online distribution, partnerships and collaborations. Both parties will offer their unique sets of icons and characters and target different markets.

> Source

Hamburg, January 17th 2017

emoji company GmbH announces agreement with Sony Pictures Animation on The Emoji Movie

Hamburg, Germany - emoji company GmbH and Sony Pictures Animation (SPA)  today announced that they have entered into a licensing agreement with regard to emoji company’s registered emoji® trademark. The agreement covers the use of the term “emoji” in connection with SPA’s worldwide merchandising program for SPA's upcoming comedy feature The Emoji Movie, coming to theatres August 11th, 2017.

Both parties will offer their unique sets of icons and characters and target different markets.

"We are happy to enter into this agreement with Sony Pictures," says Marco Huesges, CEO of the emoji company. "There will be no confusion in the marketplace since SPA’s products will be from their original and proprietary The Emoji Movie motion picture content while the emoji company is offering its own developed icons with the classic look & feel known from the Unicode.”

>> Source (english)

>> Source (deutsch)

Jan 17, 2017 | License Global

Emoji, Sony Pictures Reach Trademark Agreement

>> Source


Jan 17, 2017 |

emoji inks licensing agreement with Sony Pictures Animation

>> Source

Nov, 16th 2016 | forbes ru

Марко Хюсгес: «Используете эмодзи в офлайне — хорошо бы заплатить мне»

>> Source

Nov, 2016 | Marketing Murkiye


>> Source

>> PDF

Oct, 2016 | License! Global POWER LIST:

The Most Influental Brands of 2016

>> Source

Oct, 2016 | License! Global

"Tapping into a new language: Emojis"

>> Link to the article

Oct, 20th 2016 | key4communications

"emoji® leaps to the Spanish market"

>> Link to the article

Oct, 2016 | The Bugg Report

"The Emoji Company Continues to Gather Momentum"

>> Link to the article

Oct, 2016 | La Razón

"Emoji Sunglasses, elegido «Best Product 2016» en la feria de optometría «Vision Expo West» de Las Vegas"

>> Link to the article

Sept, 2016 | License Global

"Emoji Continues to Shine"

>> Link to the article

Sept, 2016 | The BUGG Report

"Haven & The Emoji Company Collaborates with Donut King" By The Editor

>> Link to the article

July 18th, 2016 | Licensing biz

"Penguin Random House secures publishing rights for emoji" By Billy Langsworthy

>> Link to the article

July 07, 2016 | The BUGG Report

"The World of Emoji with Marco Huesges" By The Editor

>> Link to the article

Jun 01, 2016 | License! Global

"A Universal Language" By Amanda Cioletti

>> Link to the article

Jun 15, 2016 |

"VEGAS 2016: Marco Hüsges on the ´universal appeal´ of the emoji brand"

By Jade Burke

>> Link to the article


The emoji company expands into Australia and New Zealand

>> Link to the article

April 6th, 2016 | licensing biz

"Black White Orange to represent Emoji in India" By Billy Langsworthy

>> Link to the article

March 29th, 2016 | forbes

"Emoji, el millonario negocio de las emociones" By INÉS ÁLVAREZ

>> Link to the article


March 11th, 2016 | forbes

"El hombre que convirtió los emojis en negocio millonario" By Gerardo Villafranco

>> Link to the article


10.01.2016 | RP-ONLINE

„ Macher am Rhein – Jedem Kunden sein eigenes Emoji“

>> Link to the article

10.01.2016 |

„Meerbuscher macht jede Menge emoji-Moos“

>> Link to the article

Oct 01, 2015 |

„The emoji company readies for product program“
by Amanda Cioletti

>> Link to the article

Sept 28, 2015 |

„Learning to speak emoji“
by Samantha Loveday

>> Link to the article