about emoji®

Welcome to emoji® – The Iconic Brand

We are the emoji company. We are the exclusive rights owner to the registered emoji® trademark and the creator and owner of the world´s largest library of icons protected under applicable copyright laws and available for licensing, merchandising, for promotions, events and marketing activities whether print, online or for TV commercials.

Our outstanding licensing package comprises the right to brand products and services with the trademark emoji® and to advertise, sell and distribute such products and services under the emoji® branding.

The emoji company offers legal security and safety to its partners and grants its official licensees access to more than 15.000 protected icons available for legal licensing.

emoji® – A global brand

Our trademarks throughout various classes spread out all over the world.

They cover our planet´s most important territories, namely Belgium, Bulgaria, Denmark, Germany, Estonia, Finland, France, Greece, Great Britain and North Ireland, Republic of Ireland, Italy, Croatia, Lithuania, Latvia, Luxemburg, Malta, Netherlands, Austria, Poland, Portugal, Rumania, Spain, Sweden, Slovakia, Slovenia, Czech Republic, Hungary, Cyprus, Gibraltar, Kosovo, Mauritius, the United States of America, American Samoa, Guam, US Virgin Islands, Puerto Rico, Canada, Australia, Naru, Norfolk Island, Christmas Island, Cocos Island, Japan, South Korea, China, Macau, Hongkong, Singapore, India, Brazil, Mexico, Chile, Easter Island, Robinson Crusoe Island, Argentina, El Salvador, Nicaragua, Honduras, Guatemala, Uruguay, Colombia, Russia, Turkey, New Zealand, Pakistan, Indonesia, Thailand, Taiwan, Malaysia, Bangladesh, Iran, Ukraine, Serbia, Bosnia & Herzegovina, , South Africa, Egypt, Switzerland, Norway, Jan Mayen, Svalbard, Albania, Algeria, Antigua & Barbuda, French Polynesia, Saint Pierre and Miquelon, New Caledonia, Wallis and Futuna, Mayotte, Saint Barthelemy, Sint Merteen, Martinique, Guadeloupe, French Guiana, Azores, Aland Island, Canary Island, Madeira, Ceuta and Melilla, Reunion Island, Sudan, Bhutan, Botswana, Costa Rica, North Korea, Kazakhstan, Kuwait, United Arab Emirates, Lesotho, Liberia, Liechtenstein, Macedonia, Madagascar, Moldova, Monaco, Mongolia, Montenegro, Morocco, Western Sahara, Mozambique, Namibia, Nigeria, OAPI (Benin, Burkina Faso, Cameroon, the Central African Republic, Chad, Comoro Islands, Congo, Equatorial Guinea, Gabon, Guinea, Guinea-Bissau, Ivory Coast, Mali, Mauritania, Niger, Senegal and Togo) Panama, Peru, Paraguay, Philippines, Rwanda, Sao Tome & Principe, Sierra Leone, Sudan, Swaziland, Cambodia, Vietnam, Zambia.

the brand


emoji® is the official iconic lifestyle brand with true evergreen potential.

Multiple license holders from around the globe work with us and produce officially branded emoji® product together with us.

Our licensing package includes the registered emoji® trademark, the emoji logo and our in house developed icons which companies use to perfectly address their existing and new customers.

Our licensing package is suitable for the creation of physical products, for promotional and for advertisement purposes and reaches out to a target group from age 5 to 70.

The emoji® brand is international and fresh, it delivers attraction, awareness and consistency which today are the most difficult things to find.

From apparel to accessories, from stationary to toys, from luggage, jewelry to food and beverages – emoji® is just the ideal brand to be connected with.

Choose from more than 15.000 different in house created pictographs and create emotional products for a global target audience together with our visionary team.

The official emoji® brand transports the feelings and emotions we share when using digital icons into the world of physical and tangible products.

Today, official branded emoji® products can now be found on shopping streets and at retail stores worldwide.

cross category merchandise

Our trademarks cover up to 25 categories throughout the world. From apparel to cosmetics, from lifestyle to jewelery, from food and beverages to sweets and beverages, from sporting articles to beachwear, from household; school and teaching articles, from toys and playthings to printed matters of any kind.

Obtain a license from one of our representing agencies and receive access to a gigantic portfolio of high resolution icons suitable for the production of expressive consumer products, for the creation of appealing mass market promotions and marketing campaigns of any kind.


At an early stage in 2013 the management of today’s emoji company GmbH was simply amazed by the beauty of communicating via digital icons and this perfect method to express any sort of emotions when using social messenger applications or sending SMS text messages.

The management also realized that those little small icons have only been used in the field of digital communication.

It was this moment that made the management think about the idea to create an iconic life style brand that would deliver its message to customers all over the world solely by using icons. So the idea was born.

While the entire world is turning digital the emoji company took exactly a step into the opposite direction and created an iconic brand with thousands of high resolution icons for commercial exploitation for the analogue world.
Today, the emoji company offers a one of a kind package to the licensing industry that includes an extensive style guide with more than 15.000 high resolution icons protected by copyright.

Since the prominent launch of its brand at the Vegas Licensing Show in 2015 the emoji company has teamed up with more than 600 license partners from all over the world and has successfully established the recognition for its brand and its icons.

And there is no standing still. Our team of in house designers are constantly working on the creation of new icons and patterns.

Today, we already actively develop customized icons for our license partners upon their request. Or have you seen Octoberfest icons before?


You like to get your own icons?
Feel free to contact us.


The official emoji® brand.

emotional. multicultural. official. joyful. iconic.